ETrade ETFC recently retired its long-running ad campaign featuring a talking baby boy telling people how easy it is to invest. There's even a web site marking the milestone, babyquits. Over the years, the baby, who was never given an official name, talked stocks and traded with everyone from other babies to cats.
The wee lad typically sat in a high chair and had a voiceover with a know-it-all attitude that Sheldon Cooper or Hermione Granger would probably envy.
Characters -- all adults this time -- pose as astronauts, waiters, doctors and businesswomen and groove to a chorus of "That's why I'm type E. Kevin Spacey is going to be part of the second phase of the company's new ad campaign. It would be fun if he played a villain along the lines of Francis Underwood from "House of Cards" or spoiler alert!
But we're still not sure we get the whole Type E thing. It's supposed to be a play on the notion of a personality or blood type. Still, it's hard not to watch the commercial and wonder if you have to dance like a moron to invest in the market.
E-Trade Baby Reacts To Stock Market Drop (VIDEO) | HuffPost
Heather Long is markets and investing editor for CNNMoney. She was formerly an assistant editor at The Guardian and an editor at The Patriot-News, which won the Pulitzer Prize for Local Reporting. She started her career at the investment consulting firm Cambridge Associates and is a Rhodes Scholar.
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