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According to a survey of 1, web-based businesses, email marketing has the highest ROI of any marketing channel. This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post.

Why not take advantage of their interest by offering them more? Authority Hacker used a single content upgrade to collect over 11, emails. This strategy gets unrivaled results, but it can also be one of the most time consuming strategies. To cut down on time, check out this guide for content upgrades you can create in just 30 minutes. Typically, your goal for sending out blog posts to your email subscribers is to obtain click-throughs to your website and generate site traffic.

You want readers to visit your website, and statistics show the presence of multiple links will result in less clicks on the one you want.

Considering we want website traffic and, of course, for users to actually read our content, the concept of adding social sharing buttons in the email itself seems a bit counterproductive. Email provider GetResponse noticed a trend in the addition of social sharing buttons within emails and did a study on the results. Perhaps even more importantly, customers obtained via the giveaway had a Bryan Harris used a giveaway to land 2, emails in 10 days. Josh Earl acquired over 60, emails with a giveaway in the same amount of time.

Make your prize something only potential customers will love.

In the Bryan Harris giveaway I cited earlier, the offered prize was a 10 year subscription to Leadpages, an industry-leading landing-page service. Giveaways are a lightning fast, guaranteed way to boost your email list. In addition to the direct benefit of more subscribers, giveaways increase goodwill with existing subscribers as you are offering something to them for free.

This could be an Ebook, swipe file, white paper, resource list, free software tool, or any number of content types, but all of them serve as opt-in incentives for acquiring email subscriptions. Most websites create one high-value opt-in incentive and then advertise this same incentive via their:.

The advantage with this strategy is efficiency. You only have to create a single piece of content, and you can then utilize this content at every turn. For example, on his Quick Sprout blog , Neil Patel offers a free course promising to double reader traffic in 30 days. Buffer simply uses the free version of its flagship product as an opt-in incentive. The featured incentive is a simple, straightforward way to immediately increase your subscription rate.

As Hunter Boyle says, popups are like Justin Bieber: A test by Darren Rowse demonstrated in increase in subscribers from 40 a day to a day after installing a pop-up subscription box on ProBlogger. The best part about pop-ups is they are easy. The steps for installing a successful popup are easy.

Pop-ups are insanely easy to implement and they work. But what about bloggers and companies targeting a non-marketing audience? Crafting blogger Nikki McGonigal increased her subscription rate from 0. Social Proof is powerful.

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In a series of peer-reviewed studies conducted in , researchers found that social proof was consistently more influential in modifying behavior than protecting the environment, personal responsibility or even saving money. So why not just add all those numbers together?

Does Michael Hyatt have k email subscribers? This number is probably some type of combination of all possible follower metrics, including his email subscribers, k Twitter followers, 57k Facebook fans, etc. He has to be doing something right with a number like that. Combined with the big number above, however, the FB fan numbers serve as crucial verification. If your website has 1, FB likes, there is NO WAY I believe you have k viewers.

The great news is that this strategy works for anyone. Anyone can add a lot of numbers together to make a bigger number.

Brian Dean quotes a split-test study from DIYthemes as an example of where social proof fails. I think what Brian and the testers are missing is that 15k is neither big enough to be impressive nor small enough to be inviting. Name dropping links your brand with another brand. I remember the first time I visited Quick Sprout.

I was relatively new to the world of marketing and had ZERO clue who Neil was. Once you land on the Quick Sprout blog you are immediately introduced to a large image of Neil followed by a laundry list worth of credentials. Even skipping over his well-known businesses, we are immediately hit with:. The article I was reading was brilliant and anyone who can name drop Amazon, Forbes, Obama, and The United Nations in one sentence deserves my immediate subscription.

All it takes is one credible name to get your foot in the door. If you provide quality content to your audience, that one credible name will often be enough to get that email subscription. Referrals are like the Walter White version of social proof. People want to be happy and make their friends happy. If you are making your email subscribers happy, they will naturally want to share the love. Your first option is to simply ask subscribers to refer your content to their friends and coworkers.

As I previously mentioned, email subscribers are far more likely to engage with your content than any other group. But you can do a lot better than simply asking. This page is poorly optimized, lacking visuals or an in-your-face CTA, but the referral strategy is brilliant. Take people who like what you are doing, offer them an even better value and provide them with the opportunity to share this same great experience with their friends at a discounted price.

Setting up a referral system is a fantastic way to quickly hack your email subscriptions. And best of all, you can do it yourself at low cost. Influencers can do a lot to drive conversions. There are a number of brilliant strategies you can use right now, regardless of your budget, to start partnering with the big dawgs.

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These wildly successful guys need stories about how their strategies turned Average Joe into Maui Rich. They need poster boys. You can be their poster boy. And that means you are going to be featured and talked about in all their marketing materials.

Bryan Harris explains this strategy in-depth here. People are asking, asking, asking all the time. Just fill in the blank with the first thing that crosses your mind and it probably fits. Influencers have needs too, and they are usually looking for ways to improve. At a really basic level, a common example of this is guest blogging. Content providers need quality content on a regular basis. Start connecting with individuals at your current level of influence. Find people who are serious about building their brands, and work together to expand your collective influence.

Alexis Grant is a great example of someone who has successfully utilized this strategy. Through her company Socialexis , she has connected rising influencers in multiple industries, collectively propelling sites like Brazen Careerist, The Penny Hoarder, and The Write Life while establishing herself as a blog publishing powerhouse. You need to do everything possible to speed up your site.

Just take a look at these stats compiled by ViperChill. One quick option is to install a caching plugin and use a content delivery network like Incapsula. Or like ViperChill did after the previously cited research, you could pay for your own dedicated server. It should be a top priority for your website.

Webinars are one of the most efficient, versatile forms of content you will ever create, and they work like a charm for hacking your email growth. A solid webinar can be recorded in 15 minutes and serve as a standalone product, a product launch piece, or a cog in your direct-sales funnel. Webinars are more compelling than regular videos because they have a limited run time.

You have to show up at the right moment, which A creates a micro-commitment and B generates urgency. Since attendance requires uses to enter their email address, the right webinar or, better yet, the right series of webinars, can generate a massive influx of subscribers. Jeff Walker has been using this strategy for years. Simply record and schedule a webinar or series of webinars about something your audience needs. Jacob McMillen is a copywriter, blogger, and small business marketing specialist.

In addition to launching sales growth via expert copywriting , Jacob enjoys reading exceptional books and pretending to think in his spare time. Connect with him at JacobMcMillen. Send triggered emails to users to nudge them toward engagement. Learn more about the newly-released Kissmetrics Campaigns.

Sign in with Google to get early access to our new free Google Analytics app. Email to a friend or colleague.

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A free Google Analytics app! Get the free iPhone app. Measure people, not pageviews! They annoy everyone but still manage to be wildly successful. It can be different for every website and every audience.

It is a WordPress plugin? Hey Paul, the simplest way is just to create a graphic and display it on WordPress Simple Text Widget. You can link the image to a signup sheet. Since the Google Penguin and Panda updates, a lot of marketers finally have realized that ranking a website in the long term is not just about building a large number of links. Best content marketing quote ever!

I was liking the post — until I got to 5. Seems awfully familiar with the Bieber reference and 3 case studies I used a year or two ago. Funny I just setup two mailing lists 4 weeks ago.

One was to send out updates when I post a new article on my web site, the other one was a weekly newsletter where I collect, cherry-pick and annotate links to a bunch of news items in a very specific subject: The Perl programming language.

With the latter I already have more than subscribers. It is not as impressive as the numbers we can see for the copyblogger free updates top right on this page, if you missed it but it is certainly more than what I expected.

Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted. Get fresh articles, infographics, marketing guides, and KISSmetrics happenings delivered to your inbox each week. We're more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person — even if they're using multiple devices.

Start your free day trial No credit card required. Kissmetrics Products Pricing Customers About Blog Try Kissmetrics Sign In. Blog Home Academy Marketing Guides Webinars. Kissmetrics Blog A blog about analytics, marketing and testing. Built to optimize growth. Track, analyze and optimize your growth cycle. Write a blog post. Offer readers of your blog post the option to receive the upgraded content in exchange for their email. In-Email Social Sharing Options Typically, your goal for sending out blog posts to your email subscribers is to obtain click-throughs to your website and generate site traffic.

Why would someone share my post without reading it? And how does that benefit me? GetResponse Blog The average CTR for emails with social sharing options is 6. Host A Giveaway The more you can engage people, the more likely they are to sign up for your list. But what does it take to run a successful giveaway? Most websites create one high-value opt-in incentive and then advertise this same incentive via their: Pop-ups As Hunter Boyle says, popups are like Justin Bieber: Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump Pop-ups are insanely easy to implement and they work.

Leverage Social Proof Social Proof is powerful. One of the keys to leveraging social proof is volume. The bigger numbers you have, the better. Michael Hyatt is a great example of someone who does this well.

Look at that number in the top right corner of this image. Name Drop There are two types of people: Neil Patel is probably my favorite example of this concept in action. Even skipping over his well-known businesses, we are immediately hit with: Amazon NBC GM HP Viacom The Wall Street Journal Forbes Entrepreneur Magazine President Obama The United Nations Congress Seriously… he name dropped Obama!

The beauty of the Name Drop is that you only need one. Customer Referrals Via A Tasty Bonus Referrals are like the Walter White version of social proof. Think of how you could one-up this offer. You can take this same long-term approach, but it requires to begin looking in different places.

When Google tried showing 30 results per page at a cost of just 0. Okay, so you want to speed things up. How do you do it? Webinars Webinars are one of the most efficient, versatile forms of content you will ever create, and they work like a charm for hacking your email growth.

Have you tried any of these strategies? How did they turn out? Share your experiences in comment section below. Related Posts 12 Ways to Improve Email Deliverability The Forbidden Channel: Grow Your SaaS Business Through Direct Email 10 Ways to Capture Email Leads Without Disturbing Your Visitors How to Use a Giveaway to Accelerate the Growth of Your Email List. Kissmetrics Campaigns Send triggered emails to users to nudge them toward engagement.

Email to a friend or colleague A free Google Analytics app! Get the free iPhone app Measure people, not pageviews! Matt Apr 28, at 3: Jacob McMillen Apr 28, at Mark Apr 28, at 8: Jacob McMillen May 01, at Gabe Johansson Apr 29, at 3: Paul B Apr 29, at 8: Hunter Boyle Aug 28, at 2: Elise Forsyth Mort May 09, at 6: Article Categories Academy Advertising Analytics Blogging Branding Conversion Copywriting Design E-Commerce Facebook Infographics Launch Strategies Marketing Release Notes SEO Social Media Testing Twitter Email updates straight to your inbox Get fresh articles, infographics, marketing guides, and KISSmetrics happenings delivered to your inbox each week.

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